In this content, Ashton Addison interviews Jeff Schumacher, the founder and CEO of NAX group, on the Crypto Coin Show. Schumacher discusses his background in finance and blockchain, as well as his work with NAX, a global firm that turns corporate data sets into digital products. He explains how NAX incorporates ESG (Environmental, Social, and Governance) principles into their platform and enables companies to profit from sustainability initiatives. Schumacher also addresses the issue of blockchain’s carbon footprint and the steps the industry is taking to address it. He expresses his belief that web3, with its focus on utility and trust, will revolutionize various industries, with finance being one of the areas leading the way. Schumacher recommends investing in crypto projects with strong fundamentals, such as algorand and ethereum.