Unlock Protocol is a new project that leverages blockchain technology in a decentralized way to unlock content monetization. Unlock Protocol’s smart contracts allow access control to be granted to subscribers who hold non-fungible tokens, an alternative to pageview rewards or paid subscriptions. Creators and consumers will no longer have to rely on gatekeepers and intermediaries, and ownership of access and subscriptions will be in the hands of the rightful owners. Forbes magazine is one of the major players that have deployed Unlock Protocol’s subscription models. The governance token, UDT, can be purchased on Uniswap, 1inch and BitSwap, with added incentives and rewards based on referrals.
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Unlock Protocol: A Game-Changing Solution for Web3 Decentralization
Web3 is one of the most anticipated technological advancements that promises to change the game for good. This advancement is all about one key word: decentralization. It aims to hand power back to its rightful owners, content creators, and consumers alike. Web1 made us rely on Jeeves, the world’s least helpful butler, while Web2 replaced him with evil teenagers. But with Web3, the situation will change for the better. In this sponsored video, we will take a look at Unlock Protocol, an exciting new project that could transform how information is accessed online.
Unlock Protocol plans to live up to its name by using blockchain and allowing content to be monetized in a new and decentralized way. To understand why this is a significant deal, we need to look at the internet’s dilemma, which has been caught between asking consumers to sign up for paid subscriptions or using ad-supported networks that reward page views. Creators are paid based on stealing our attention instead of expanding our horizons. In effect, this gives faceless, unaccountable entities like Facebook and Google total control over both supply and demand.
Unlock Protocol aims to bring content creation to the blockchain era, making it fully peer-to-peer by allowing creators to monetize without relying on middlemen. It is a protocol that puts access back into the hands of creators and content consumers alike. The protocol allows creators to deploy smart contracts on their websites that restrict access to those who have the right key, keys that come in the form of non-fungible tokens. It’s a non-fungible member’s pass that allows transactions to take place on the blockchain directly between consumer and creator.
Unlock Protocol was built on Ethereum but works on multiple chains like Dai and Polygon, with integrations to Avalanche and Arbitrum coming soon. Any viewers using the MyCrypto Wallet Manager will probably be ahead of the game here since they recently integrated Unlock for their memberships with the added bonus of an airdrop of one UDT, the protocol’s governance token made available to its users.
The Unlock community has deployed plugins on a wide range of platforms and software like Cloudflare, Discord, Discourse, Drupal, and Webflow. The platform’s use case is extensive, with its online economy based around membership instead of attention. Unlock’s code connects creators with their communities, opening up new and innovative ways to monetize content.
Unlock Protocol has already been integrated by major players like Forbes magazine, who have deployed two locks that offer a month-long and a week-long ad-free access to their site. For users, all they need is a crypto-enabled browser, a Web3 wallet like MetaMask, and a few bucks worth of ETH.
Unlock Protocol’s founder, Julien Genestoux, knows this part of the space like the back of his hand. He has a track record of delivering the goods as he built Superfeedr, an RSS Feed API, which was purchased by Medium, where he then became a lead developer. The Unlock DAO has also been announced, giving control and power to the developers, creators, and users of the protocol.
If you see the potential in this, you can purchase UDT tokens on Uniswap, 1inch, and BitSwap. The project’s market cap is modest, with a max supply of only one million coins. Each new key purchase adds more coins to the supply. UDT incentivizes and rewards referrals, making it a protocol where users who have unlocked the best content are incentivized to share it. This is network effect in action, a protocol that serves the needs of both content creators and consumers, a system we’ve never seen before in all of history.
In conclusion, Unlock Protocol is a game-changing solution for Web3 decentralization. It offers a fundamental new business model for the web that puts access and subscriptions back into the hands of creators and content consumers. We are excited about the future possibilities and encourage you to get involved in this transformative development.
